Video SEO: Your Path to Higher Rankings and More Leads

Ranking high and getting leads through Video SEO is tough. Search engines are using AI, making it harder to get in the top 5 results. Video marketing is also tricky, but it’s not as hard as it used to be. You don’t need fancy equipment or editors. You can make good videos at home with […]

Exploring Brands’ Limit: Where It Works and Where It Falls Short

Warren Buffett, the wise investor, knew the importance of your brand: “It takes 20 years to build a reputation and five minutes to ruin it.” Reputation-building is challenging but crucial. Strong branding can help you build a community, disrupt your industry, or make a global impact. However, branding isn’t a magic fix. Many consumers today […]

New Facebook Update: What’s Making People Unhappy

Facebook is making changes to small business owners’ Facebook pages, and it’s called the New Pages Experience.  We have got some gains and losses in this transition compared to the old pages, which Facebook calls “Classic Pages.” But here’s the kicker: some folks are saying their “organic reach” has taken a hit because of this […]

AIDA Framework: Keeping Your Readers Hooked and Engaged

AIDA – a powerful copywriting formula to boost your client acquisition in just 20 minutes a day. This method is a go-to for creating compelling content that really works. AIDA stands for Attention, Interest, Desire, and Action. It’s a proven way to write persuasive copy that captures your audience’s attention, piques their interest, stirs up […]

Aim High, Draw Attention & Bullseye! – Email Strategy That Wins Campaign

E-mail tagging is all about making your emails personal and specific. It’s like customizing a gift for each friend – you give them exactly what they like. This makes your email marketing strategy a lot more powerful and engaging. Email tagging is also like giving each contact a virtual label. This label helps personalize your […]

Boosting Sales Impact: A 4-Step Plan for Emotional Conversations

In B2B sales, you’ll often hear the phrase “People buy with their emotions and then use logic to justify it.” This saying holds true because emotions play a crucial role in modern sales. Daniel Ariely’s book, “Predictably Irrational,” delves into the influence of human emotions on decision-making, sometimes leading to irrational choices. For instance, emotions […]

Is your Website Isn’t Converting?: Know the Secret Sauce of Growth-Driven Design and more 

“Why is my website not converting visitors into customers?”  This question plagues many businesses venturing into the world of inbound marketing. They set high expectations for their websites,  guided by promises from web developers that often don’t pan out as expected. However, reality often falls short. You might hear statements like: “Our website is live, […]

Customer Experience Evolution: From 2015 Insights to 2023 Realities

In the past, customers and businesses had limited interactions. A customer might learn about a business from a friend, visit a physical store, buy something, and go on with their life. Today, in the digital era, customers receive a constant stream of information and must decide which businesses to support both online and offline. They […]

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