How does a Bollywood makeup artist generate leads at 50% lesser costs?
Cherag Bambboat is Bollywood’s leading makeup artist who has also worked with Hollywood celebrities like Lady Gaga. He is the founder of Cherag’s Magical Makeover, Mumbai’s top professional makeup and hairstyle academy.
How does a Bollywood makeup artist generate leads at 50% lesser costs?
Cherag Bambboat is Bollywood’s leading makeup artist who has also worked with Hollywood celebrities like Lady Gaga. He is the founder of Cherag’s Magical Makeover, Mumbai’s top professional makeup and hairstyle academy.
Story of Cherag’s Magical Makeover
A Professional Makeup & Hair Academy taught by CIDESCO-certified renowned Celebrity Make-up Artist Cherag Bambboat. Cherag has been a trainer with multiple cosmetic giants at different times in his 18 years of specialty. He’s the pioneer in establishing eight franchises all over Mumbai, mentoring students at all these centers. More than 12,000 students have passed under his guidance, successfully finding placement in India & abroad. Magical Makeovers is a professional makeup academy in Mumbai which has thus set a new benchmark in the industry with his audio-video structured certified makeup courses that have an unmatched appeal to the students.
Challenges
- Post-COVID, people are inclined towards online courses and classes.
- Their previous ad costs were extremely high compared to his ad costs pre-COVID.
- The biggest challenge was that none were converted even after acquiring high-cost leads.
- Limited Facebook reaches due to location targeting.
- Moreover, they needed to get organic leads from their social media efforts.
WHAT WE DID IN PAID ADVERTISING
Challenge - Limited reach
Solution - CMM used pin codes for location targetting and never tried using location targeting by diameter. So, we targeted the whole of Mumbai, which increased ad reach, and the number of leads increased directly.
Challenge - Poor quality leads
Solution - The previous advertiser used makeup brands and self-make-up tutorials in interest-based targeting. Thus, it led to targeting people who wanted to learn about makeup for themselves only. On the other hand, in interest-based targeting, we target professional makeup artist tool developers and professional makeup artists. This led to building an audience that wanted to learn makeup to start their makeup practice.
Limited reach
CMM used pin codes for location targeting and never tried using location targeting by diameter. So, we targeted the whole of Mumbai, which increased ad reach, and the number of leads increased directly.
Poor quality leads
The previous advertiser used makeup brands and self-make-up tutorials in interest-based targeting. Thus, it led to targeting people who wanted to learn about makeup for themselves only. On the other hand, in interest-based targeting, we target professional makeup artist tool developers and professional makeup artists. This led to building an audience that wanted to learn makeup to start their makeup practice.
Results - The CPA reduced by 50%
WHAT WE DID IN ORGANIC MARKETING
Despite having a large audience, Mr. Cherag could not monetize it as he was getting zero organic leads even after trying hard. His content needed to be more educational to push the audience through the funnel.
Organic Leads
We did intensive market research and found out what kind of content attracts the audience. We produced enough content to be distributed for around 45 days in one week, which was published rigorously. It led to daily organic engagement and SQL leads.
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