Video SEO: Your Path to Higher Rankings and More Leads
Ranking high and getting leads through Video SEO is tough. Search engines are using AI, making it harder to get in the top 5 results. Video marketing is also tricky, but it’s not as hard as it used to be. You don’t need fancy equipment or editors. You can make good videos at home with […]
New Facebook Update: What’s Making People Unhappy
Facebook is making changes to small business owners’ Facebook pages, and it’s called the New Pages Experience. We have got some gains and losses in this transition compared to the old pages, which Facebook calls “Classic Pages.” But here’s the kicker: some folks are saying their “organic reach” has taken a hit because of this […]
AIDA Framework: Keeping Your Readers Hooked and Engaged
AIDA – a powerful copywriting formula to boost your client acquisition in just 20 minutes a day. This method is a go-to for creating compelling content that really works. AIDA stands for Attention, Interest, Desire, and Action. It’s a proven way to write persuasive copy that captures your audience’s attention, piques their interest, stirs up […]
Aim High, Draw Attention & Bullseye! – Email Strategy That Wins Campaign
E-mail tagging is all about making your emails personal and specific. It’s like customizing a gift for each friend – you give them exactly what they like. This makes your email marketing strategy a lot more powerful and engaging. Email tagging is also like giving each contact a virtual label. This label helps personalize your […]
Boosting Sales Impact: A 4-Step Plan for Emotional Conversations
In B2B sales, you’ll often hear the phrase “People buy with their emotions and then use logic to justify it.” This saying holds true because emotions play a crucial role in modern sales. Daniel Ariely’s book, “Predictably Irrational,” delves into the influence of human emotions on decision-making, sometimes leading to irrational choices. For instance, emotions […]
Is your Website Isn’t Converting?: Know Secret Sauce of Growth-Driven Design and more – part 3
Welcome to the third and last installment of our blog series Today, We’ll start by exploring the power of a great User Experience (UX) and how it can work wonders for your conversions. Plus, we’ll highlight common pitfalls you should steer clear of during this process. But that’s not all – we’ll reveal the hidden […]
Is your Website Isn’t Converting?: Know Secret Sauce of Growth-Driven Design and more – part 2
Welcome to our second blog in this series! In our previous blog, we talked about how sitemaps can supercharge your website’s ability to turn visitors into customers. Today, we’re continuing our exploration of this exciting topic. We’ll delve into important aspects like Inbound Methodology versus Traditional Marketing. We’ll also look at how User Interface (UI) […]
Is your Website Isn’t Converting?: Know the Secret Sauce of Growth-Driven Design and more
“Why is my website not converting visitors into customers?” This question plagues many businesses venturing into the world of inbound marketing. They set high expectations for their websites, guided by promises from web developers that often don’t pan out as expected. However, reality often falls short. You might hear statements like: “Our website is live, […]
Customer Experience Evolution: From 2015 Insights to 2023 Realities
In the past, customers and businesses had limited interactions. A customer might learn about a business from a friend, visit a physical store, buy something, and go on with their life. Today, in the digital era, customers receive a constant stream of information and must decide which businesses to support both online and offline. They […]
Crafting with Caution: AI and the Art of Balanced Content Creation
As a writer, I dislike writing but enjoy the outcome. Running a marketing firm where I mostly write intensifies this problem. If you feel the same, you’ll see the appeal of AI tools like ChatGPT for marketers, be it in-house or at an agency. These tools can simplify tough writing, allowing writers to skip the […]
