Don’t believe the rumors—Facebook is still a giant in the social media world.

With over 3 billion active users, Facebook remains a powerhouse for businesses, marketers, and everyday users. Despite the rise of newer platforms, its massive reach, high engagement levels, and advertising potential make it an essential platform in 2024.

Want to know how Facebook is performing this year? Let’s dive into 40 must-know Facebook statistics and facts that will give you insights into its user behavior, advertising trends, engagement rates, and more.

1. Facebook at a Glance: The Global Giant

1. Facebook is the world’s most-used social platform in 2024, with 3.07 billion global active users.
2. It is the third most-used app globally, trailing only WhatsApp and YouTube.
3. Facebook ranks third in terms of time spent, with users spending an average of 19 hours and 47 minutes per month on the Android app.
4. 64.1% of Facebook Android users open the app daily, showcasing its strong retention.
5. More than two-thirds of the world’s total internet users visit Facebook monthly.
6. Facebook is the third most searched query globally, with a search volume of 359 million.
7. Facebook is the fourth most visited website in the US, with 2.39 billion monthly visits in September 2024.

2. Facebook’s Financial Powerhouse: Revenue & Market Cap

8. As of October 2024, Meta (Facebook’s parent company) has a market cap of $1.4 trillion.
9. Meta generated $39.07 billion in revenue in Q2 2024, reflecting a 22% increase year-over-year.
10. The company reported a net income of $13.46 billion in Q2 2024, a massive 73% jump from Q1 2023.

3. Facebook User Demographics & Behavior

11. Facebook had an average of 2.11 billion daily active users (DAUs) in 2023.
12. Facebook’s 3.07 billion monthly active users (MAUs) account for 37.7% of the world’s population.
13. More than 56.8% of Facebook users are male in 2024.
14. English is the most used language on Facebook (53.8%), followed by Spanish (14.9%) and Hindi (8.5%).
15. Seven in 10 US adults use Facebook, making it the second most popular social platform after YouTube.
16. A third of US teens (13-17 years old) use Facebook, a significant drop from 71% in 2014-2015.

4. Facebook’s Global Reach: Top Countries & Users

17. 1.37 billion of Facebook’s monthly active users (MAUs) come from the Asia-Pacific region.
18. India leads with 369.9 million Facebook users, followed by the US (186.4 million) and Indonesia (135.1 million).
19. Other top countries with the highest Facebook user base include:

• Brazil: 114.2 million
• Mexico: 93.3 million
• The Philippines: 91.9 million
• Vietnam: 75.6 million

5. Facebook Advertising: A Marketer’s Playground

20. Advertisers can reach 2.24 billion users on Facebook in 2024—41.3% of all internet users.
21. 53.8% of Facebook users follow or research brands and products on the platform.
22. Male users aged 25-34 years old form the largest advertising audience (18.4%), followed by 18-24-year-olds (13.5%).
23. Ad impressions across Meta’s platforms (Facebook, Instagram, WhatsApp, Messenger) increased by 28% YoY in 2023.

6. Facebook Engagement: What Users Are Doing Online

24. 72.6% of users regularly message friends and family on Facebook.
25. 63.2% of users post or share photos and videos.
26. Facebook is the top news source for three in 10 Americans, making it the most popular social platform for news consumption.
27. 60% of users rely on Facebook to keep up with current events.

7. Facebook Content: What Works Best?

28. Link posts make up 44.5% of Facebook content, making them the most common post type.
29. Photo posts account for 33.4% of content, followed by video posts at 18.9%.
30. Photo posts receive the highest engagement rate (0.35%), followed by video posts (0.23%) and album posts (0.22%).

8. Facebook’s History & Background

31. Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
32. It was originally launched as “TheFacebook” on February 4, 2004, before rebranding to Facebook in August 2005.
33. Mark Zuckerberg remains the CEO of Facebook.
34. Facebook is headquartered in Menlo Park, California.
35. In 2024, Facebook has 70,799 employees, marking a 1% decrease YoY.

9. Most Followed Facebook Pages in 2024

36. The Facebook App has the most followers on the platform, with 188 million followers.
37. Cristiano Ronaldo ranks second with 168 million followers.
38. Samsung comes in third with 161 million followers.
39. Other top-followed pages include:

• Mr. Bean: 140 million
• 5-Minute Crafts: 126 million
• Shakira: 124 million
• Real Madrid C.F.: 121 million

10. The Future of Facebook in 2024 & Beyond

40. Facebook continues to evolve, with new features, AI-driven content recommendations, and advertising innovations keeping it relevant.

11. Facebook’s Continued Dominance & Growth

41. Facebook’s total active user base is expected to reach 3.2 billion by mid-2025, reinforcing its global influence.

42. Over 75% of businesses now use Facebook as their primary platform for digital marketing.

43. 88% of Gen X users (ages 40–55) say Facebook is their top social media platform, making them the most engaged demographic.

44. 60% of businesses consider Facebook their primary channel for lead generation.

45. 4.8 billion people worldwide have access to Facebook through third-party integrations such as news portals and mobile services.

46. Facebook’s daily video views have surpassed 10 billion, solidifying its place as a key video-sharing platform.

47. Facebook groups have grown by 35% in 2025, with over 2.1 billion people actively engaging in group discussions.

48. The Facebook mobile app has now been downloaded over 7 billion times, making it the most downloaded social media app in history.

12. User Behavior & Engagement Trends

49. 70% of users visit Facebook Marketplace at least once a month, making it a go-to hub for local and international buyers.

50. The average time spent on Facebook per day has increased to 35 minutes, as users engage more with long-form content and live videos.

51. 40% of users say they now prefer Facebook Reels over TikTok for short-form content.

52. Facebook Stories reach more than 1 billion daily users, making it a key engagement tool for businesses and influencers.

53. Facebook search queries have grown by 18% in 2025, showing that more users are treating Facebook as a search engine for news, brands, and services.

54. Over 79% of users say they engage with posts that include interactive elements such as polls, quizzes, and live Q&As.

55. The average organic reach for a Facebook post is now 6.2%, up from 5.3% in 2024.

56. 84% of Facebook users now follow at least one business page, a 10% increase from last year.

13. Business & Advertising Insights

57. Facebook Ads’ average return on ad spend (ROAS) has increased to 3.5x, making it one of the most profitable ad platforms.

58. The average Facebook ad click-through rate (CTR) has risen to 1.9%, up from 1.5% in 2024.

59. 73% of small businesses say Facebook helps them compete with larger brands through targeted ads.

60. Facebook Ads with AI-driven targeting perform 27% better than standard demographic-based ads.

61. The cost per click (CPC) on Facebook Ads has dropped by 9%, making it more cost-effective for businesses.

62. 70% of businesses now use Facebook’s AI-driven chatbots to handle customer inquiries.

63. Video ads generate 65% more engagement than image ads on Facebook in 2025.

64. Messenger Ads have seen a 45% higher engagement rate than traditional Facebook feed ads.

14. Facebook Groups, Marketplace & Community Engagement

65. Facebook Groups for niche businesses and communities have grown by 40%, helping brands build loyal audiences.

66. 55% of Facebook users have made a purchase via Facebook Marketplace in 2025.

67. Local business promotions on Facebook have led to a 32% increase in foot traffic for small businesses.

68. More than 80 million small businesses now actively use Facebook Groups to connect with customers.

69. Nonprofits raised over $8 billion through Facebook Fundraisers in 2025.

70. Live Shopping on Facebook has grown by 38%, making it a major sales channel for direct-to-consumer brands.

71. The most active Facebook groups are related to career development, personal finance, and health & wellness.

15. Emerging Facebook Features & Trends

72. Facebook’s AI-powered content recommendation engine has improved engagement rates by 22%.

73. Over 30% of Facebook users now interact with AR and VR content regularly.

74. Facebook’s “Verified Businesses” program has increased customer trust in online sellers, leading to a 26% increase in conversions.

75. AI-generated content recommendations have led to a 50% higher retention rate on the platform.

76. Facebook’s new podcast feature has attracted 10 million active listeners.

77. 72% of Facebook Live viewers watch at least 10 minutes of a broadcast, making it one of the most engaging content formats.

78. Blockchain-powered features on Facebook Marketplace have led to 25% fewer fraudulent transactions.

79. Facebook’s AI-driven content moderation system has reduced misinformation by 45%, making the platform safer.

80. Facebook’s integration with AI-powered analytics tools has helped businesses track ROI 30% more efficiently.

Predictions for Facebook in 2025 & Beyond

🔮 Facebook AI will revolutionize engagement: Expect more AI-driven features that enhance ad targeting, content recommendations, and automated customer interactions.

🔮 Facebook Marketplace will rival Amazon & eBay: With increasing trust in Facebook’s ecommerce tools, more businesses will turn to Facebook for direct sales.

🔮 A rise in voice and video search: Facebook is set to integrate voice search and AI-powered video tagging, allowing users to find content faster.

🔮 AR & VR adoption will skyrocket: With the expansion of Meta’s VR ecosystem, businesses will leverage virtual storefronts and AR-based ads.

🔮 More focus on data privacy & user control: Facebook will continue rolling out more transparent privacy tools, helping users control how their data is used.

🔮 AI-generated content will dominate Facebook feeds: More brands and creators will rely on AI tools to create personalized, highly engaging posts.

Final Thoughts

Say what you will about Facebook, but its dominance is undeniable.

With over 3 billion users, high engagement, and a thriving ad ecosystem, Facebook remains an essential part of any marketing, brand awareness, or personal networking strategy in 2024.

By leveraging these statistics and insights, businesses and marketers can make informed decisions to maximize engagement, reach, and success on the platform.

So, whether you’re a casual user, a content creator, or a business owner—Facebook is still worth your time!

What’s your take on Facebook in 2024? Let’s discuss in the comments!