Running Facebook and Instagram ads in 2025 is not the same as it was a couple of years ago. Meta is pushing automation harder than ever, and unless your Facebook ads agency is adapting with the right mix of creativity, data, and audience insight, you’re going to fall behind.
Let’s talk about what our Facebook ads agency is doing differently this year—and what you should keep in mind if you want your business to grow with Meta ads.
High-Quality Ad Creative Isn’t Optional Anymore
Instagram and Facebook are visual platforms. Your ad needs to stand out in a crowded feed. In 2025, users are smarter and quicker to scroll. If your creative isn’t strong, you’re just wasting your budget.
Our Facebook ads agency focuses on:
- Using high-resolution images and short videos
- Building creatives based on real performance data
- Using AI tools to speed up creative testing
Canva is still one of our favorite tools for quick creatives. It helps businesses of all sizes produce ad-ready visuals in less time. But even better, Meta itself is offering tools that suggest creatives, generate headlines, and even write your ad copy.
If you’re stuck, check out Meta Ad Library. It gives a clear picture of what’s working for competitors. No need to guess.
Key takeaways:
- Spend time on quality creative.
- Try Meta’s AI tools and see what works.
- Don’t stick with “good enough.”
More Formats, More Engagement
One thing we’re pushing in 2025 is variety in ad formats. Facebook and Instagram now support multiple creative formats, and that’s where the opportunity lies.
Most businesses still rely on image ads. That’s fine, but it’s not enough anymore.
Our Facebook ads agency strategy includes:
- Short videos (under 20 seconds)
- Reels and Stories in vertical format
- Carousels with step-by-step content
Video is doing better than ever:
- People spend 16+ hours watching online videos every week.
- Over 60% of users prefer video to other formats when learning about new products.
- Facebook video ads convert better when they’re short, punchy, and mobile-friendly.
Keep it simple, keep it vertical, and don’t waste time before the message hits.
Your Ads Should Feel Like an Experience
Clicks are not the only measure of a good ad. Meta now offers ways to keep people inside the app, which actually improves conversions and lowers costs.
Two things we’re doing a lot more of:
- Lead Gen Forms:
- These let users submit their details without leaving Facebook.
- We use conditional logic to personalize what questions users see next.
- It saves time for your sales team and filters better leads.
- Instant Experience Ads:
- These are like mini landing pages inside the app.
- Perfect if your website is slow or you want faster engagement.
- You can add images, product catalogs, and CTAs.
Tip: Build mobile-first creatives for Instant Experience. It’s where your audience is.
Data Is Getting Better—If You Use It Right
Facebook’s machine learning systems rely on your inputs. If your ads don’t generate enough conversions, Meta can’t optimize them.
Here’s what we focus on in our Facebook ads agency:
- Get at least 30 conversions in 30 days to exit the learning phase.
- If that’s not possible, pick a softer goal. For example, use “Add to Cart” instead of “Purchase.”
- Broaden your audience to give Meta more room to find potential customers.
Also, don’t ignore budget. If you can’t afford at least 2-3 conversions a day, your ads won’t have enough data to perform.
Quick checklist:
- Choose realistic conversion goals.
- Expand audience size.
- Budget for learning phase.
Audience Targeting in 2025: Smarter, Not Broader
In the past, you had to define every interest, behavior, and demographic. That’s changed. Now, Meta does better when you give it a hint and let it figure out the rest.
Here’s how we target smarter at our Facebook ads agency:
- Advantage+ Audiences with Suggestions: Start with a seed audience, then let Meta expand on it.
- Super-Lookalike Audiences: Combine multiple lookalikes into one ad set. It gives the system more room to optimize.
What we’ve seen:
- Better reach
- Lower cost per click
- Higher engagement
Key advice: Let go of micromanaging every interest and behavior. Give Meta some space to find the right users.
Final Thoughts: What This Means for Your Business
2025 is going to be about faster testing, stronger creative, better data inputs, and smarter audience building. Automation is not going anywhere. The only question is: are you ready to keep up?
Working with a Facebook ads agency that knows what to prioritize can make a huge difference. If your current campaigns feel stuck or you’re not seeing strong ROI, it’s time to try something new.
Our Facebook ads agency is here to help you build creative that speaks to your audience, use Meta’s tools the right way, and adjust your campaigns to match what’s working right now.
Stay updated. Stay flexible. Stay creative. That’s the plan for 2025.
