Email Marketing: What You’re Doing Wrong and How to Fix
91% of Americans use email daily, and it’s 3 times more likely to drive purchases than any social media. Businesses are getting an average $38 return for every $1 spent on email marketing, and some boast a jaw-dropping 70:1 ROI. But you never get results like this. Despite how much time you spend growing your […]
Video SEO: Your Path to Higher Rankings and More Leads
Ranking high and getting leads through Video SEO is tough. Search engines are using AI, making it harder to get in the top 5 results. Video marketing is also tricky, but it’s not as hard as it used to be. You don’t need fancy equipment or editors. You can make good videos at home with […]
New Facebook Update: What’s Making People Unhappy
Facebook is making changes to small business owners’ Facebook pages, and it’s called the New Pages Experience. We have got some gains and losses in this transition compared to the old pages, which Facebook calls “Classic Pages.” But here’s the kicker: some folks are saying their “organic reach” has taken a hit because of this […]
AIDA Framework: Boost Your Content Quality in 2024
AIDA Framework – a powerful copywriting formula to boost your client acquisition in just 20 minutes a day. This method is a go-to for creating compelling content that works. AIDA Framework stands for Attention, Interest, Desire, and Action. It’s a proven way to write persuasive copy that captures your audience’s attention, piques their interest, stirs […]
Email Tagging 101: Is it still effective in 2024?
Email tagging is all about making your emails personal and specific. It’s like customizing a gift for each friend – you give them exactly what they like. This makes your email marketing strategy a lot more powerful and engaging. Email tagging is also like giving each contact a virtual label. This label helps personalize your […]
Boosting Sales: A 4-Step Plan for Emotional Conversations
In B2B sales, you’ll often hear the phrase “People buy with their emotions and then use logic to justify it.” This saying holds true because emotions play a crucial role in modern sales. Daniel Ariely’s book, “Predictably Irrational,” delves into the influence of human emotions on decision-making, sometimes leading to irrational choices. For instance, emotions […]
Website Conversions: Secret For Growth In 2024 – 3
Welcome to the third and last installment of our blog series Today, We’ll start by exploring the power of a great User Experience (UX) and how it can work wonders for your conversions. Plus, we’ll highlight common pitfalls you should steer clear of during this process. But that’s not all – we’ll reveal the hidden […]
Website Conversion: Secret for Growth in 2024 – 2
Welcome to our second blog in this series! In our previous blog, we talked about how sitemaps can supercharge your website’s ability to turn visitors into customers. Today, we’re continuing our exploration of this exciting topic. We’ll delve into important aspects like Inbound Methodology versus Traditional Marketing. We’ll also look at how User Interface (UI) […]
Website Conversion: Secret for Growth in 2024
“Why is my website not converting visitors into customers?” This question plagues many businesses venturing into the world of inbound marketing. They set high expectations for their websites, guided by promises from web developers that often don’t pan out as expected. However, reality often falls short. You might hear statements like: “Our website is live, […]
Best Lead Generation to Conversion Tactics in 2024
For freelancers and agencies, the path to success often hinges on the ability to produce consistent, predictable outcomes. This doesn’t just mean delivering quality work but also streamlining processes, creating robust systems, and ensuring the mental well-being of your team. Along similar lines, businesses have also their ups and downs and ours like marketing needs […]
