Exploring Brands’ Limit: Where It Works and Where It Falls Short

Warren Buffett, the wise investor, knew the importance of your brand: “It takes 20 years to build a reputation and five minutes to ruin it.” Reputation-building is challenging but crucial. Strong branding can help you build a community, disrupt your industry, or make a global impact. However, branding isn’t a magic fix. Many consumers today […]

AIDA Framework: Keeping Your Readers Hooked and Engaged

AIDA – a powerful copywriting formula to boost your client acquisition in just 20 minutes a day. This method is a go-to for creating compelling content that really works. AIDA stands for Attention, Interest, Desire, and Action. It’s a proven way to write persuasive copy that captures your audience’s attention, piques their interest, stirs up […]

Aim High, Draw Attention & Bullseye! – Email Strategy That Wins Campaign

E-mail tagging is all about making your emails personal and specific. It’s like customizing a gift for each friend – you give them exactly what they like. This makes your email marketing strategy a lot more powerful and engaging. Email tagging is also like giving each contact a virtual label. This label helps personalize your […]

Boosting Sales Impact: A 4-Step Plan for Emotional Conversations

In B2B sales, you’ll often hear the phrase “People buy with their emotions and then use logic to justify it.” This saying holds true because emotions play a crucial role in modern sales. Daniel Ariely’s book, “Predictably Irrational,” delves into the influence of human emotions on decision-making, sometimes leading to irrational choices. For instance, emotions […]

Is your Website Isn’t Converting?: Know the Secret Sauce of Growth-Driven Design and more 

“Why is my website not converting visitors into customers?”  This question plagues many businesses venturing into the world of inbound marketing. They set high expectations for their websites,  guided by promises from web developers that often don’t pan out as expected. However, reality often falls short. You might hear statements like: “Our website is live, […]

Customer Experience Evolution: From 2015 Insights to 2023 Realities

In the past, customers and businesses had limited interactions. A customer might learn about a business from a friend, visit a physical store, buy something, and go on with their life. Today, in the digital era, customers receive a constant stream of information and must decide which businesses to support both online and offline. They […]

Crafting with Caution: AI and the Art of Balanced Content Creation

As a writer, I dislike writing but enjoy the outcome. Running a marketing firm where I mostly write intensifies this problem. If you feel the same, you’ll see the appeal of AI tools like ChatGPT for marketers, be it in-house or at an agency. These tools can simplify tough writing, allowing writers to skip the […]

Becoming a Lead Generation Powerhouse: Mastering Strategies for Success

Lead generation strategies

The Imperative of Predictable Outcomes For freelancers and agencies, the path to success often hinges on the ability to produce consistent, predictable outcomes. This doesn’t just mean delivering quality work but also streamlining processes, creating robust systems, and ensuring the mental well-being of your team. Decoding the Success Strategy: Three Pillars with Key Components Pillar […]

The $312K Coaching Advice That Changed My Life

As the founder of Anahad Media, I have had the privilege of watching and learning from various experts in the business world. Recently, I came across a captivating video featuring Chris Do, the founder of The Futur. In this video, Chris shares valuable lessons he learned from his coach, Keir Mclaren, over 13 years. Inspired […]

Role of Chatbots in Customer Service: Enhancing User Experience

Modern-day marketing is progressively data-driven, automated, and intelligent whereby artificial intelligence (AI) is significantly reforming the marketing practices including customer experience.  AI has made possible human-machine interaction with the advent of intelligent agents technologies. For instance, chatbots are capable of recording customers’ input and offering customized services in real-time. Chatbots are being increasingly used by […]

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