Economic Downturn: Top 4 Tools for Businesses in 2024
It’s no secret that the pandemic has left a huge impact on businesses worldwide. According to a survey conducted by McKinsey & Company, 80% of B2B sales have moved to remote or digital interactions. With the majority of sales teams experiencing a decline in the number of new customers. The economic downturn has forced businesses […]
Customer-Oriented Business: Drive Business Growth in 2024
As a business owner or manager, you know that customer satisfaction is critical to success. Without happy customers, it’s challenging to sustain long-term growth and profitability. However, building a customer-oriented business is easier said than done. Many entrepreneurs struggle with implementing a customer-first mindset throughout their organization, particularly with their teams. It’s not just about […]
The Power of Innovation: How to Disrupt the Market
Innovation is the lifeblood of business growth. Without it, companies risk stagnation, irrelevance, and ultimately, failure. While product quality is undoubtedly important, it’s not enough to sustain long-term success in today’s fast-changing and competitive marketplace. To truly thrive, businesses must also look for opportunities to disrupt the market and stay ahead of the curve. In […]
Customer-Oriented Business: From Product to People
As businesses grow and evolve, it’s common for them to shift their focus from the product they sell to the people who buy it. This shift is driven by a realization that the customer is at the centre of everything and their satisfaction should be the top priority. This is the journey from product to […]
Customer Centric or Product Centric: Which is Right for 2024?
The success of a business can often come down to the priorities it sets. While some businesses prioritize more on their products above all else, others prioritize their customers’ needs and experiences. This leads to the question of which approach is more likely to lead to success – product-oriented or customer-oriented businesses. Despite the common […]